Blogs

Have you ever asked yourself: "How do I generate leads with my real estate website?" It's an important question to ask. One that should be easy to answer. Since 68% realtors say their website isn't generating leads, I wanted to take the time to write this article. Too often we see the same pattern. You pay to get a website up. Then you spend a bunch of money on ads and/or SEO services. Wait for the leads to come rolling in and...

According to the StreetEasy Data Dashboard, 50,036 homes sold in New York City in 2018, generating hundreds of millions in commissions. If you want to get in on that action, you’re not alone; the problem is in generating real estate leads in NYC. Real estate lead generation is highly competitive, requiring patience, professionalism and serious insight about how the business works. Here we offer 10 tips on how to get real estate leads in NYC. 1. Compare Brokerages If you’re just getting into the business, it’s important to understand that different brokerages offer different levels of support for new hires. If you need to build your network of contacts, a small brokerage might be a good fit. According to John Dugan of Anchor Associates, working at a boutique brokerage allowed him to partner with more experienced agents who helped him develop his network. Conversely, if you already have a strong network, a...

When you are selling your luxury home, there are certain nuances to the listing process that may not be present when selling a more traditional home. Here are 12 secrets the best luxury agents know and tasks they complete to get a high-end home sold. 1. Craft a Highly-Customized, Comprehensive Marketing Plan. A top luxury agent will have a marketing plan that is specific and customized for every home. Most luxury agents will have a boilerplate marketing plan – the services they always provide — but there should also be some aspects that are unique to your property and your home’s overall story and theme. A luxury home calls for a unique and exclusive level of marketing. Chances are, the buyers who are qualified to purchase your luxury property are not wandering aimlessly into open houses or mindlessly flipping through the real estate classifieds. The most well-suited prospective buyers for your luxury home or...

There are many different niches you can focus on, and selling high end homes is one of my favorites. And my reason is the most obvious one. Expensive houses earn you huge commissions. And the simple math really makes sense too. If your goal is to sell $5 million worth of real estate a year, you could do that by selling one single $5 million house, or five houses for one million each. To do the same thing selling $100,000 houses you would have to sell fifty houses, or have roughly one new closing every single week. Most people end up listing whatever comes their way and don’t really know how to target the higher end properties. If they did, I’m pretty sure every Realtor I’ve ever met would start listing really high end houses. Here is a marketing plan to get you some high end listings. It starts with your branding. You need...

Facebook advertising is an inexpensive, effective way to reach a highly targeted audience, so it’s no surprise that agents are starting to incorporate it into their marketing. But for agents working in upscale communities, courting high-wealth buyers and sellers, the stakes are high, and room for error is narrow. Keep reading to learn how you can use Facebook ads to attract and convert new listings. How Facebook Ads Are Served Ads are delivered through the Facebook audience network. This tool shows ads to targeted leads, both on Facebook and across thousands of popular apps and sites (Instagram, Spotify, WhatsApp, and more). As an advertiser, you can use the audience network’s targeting tools to define your ideal lead by location, interests, age, wealth, homeowner status, lifestyle, and more. Defined targeting and broad reach make Facebook ads a powerful tool for agents looking to increase traffic, maximize exposure, and generate new leads. But there...

Need help with an Expired Listing letter that’s tailored for upmarket and luxury homes? We’ve created a template that gives sellers some great reasons to choose YOU over the competition. You can customize the content to reflect your own value proposition and local expertise. You can even download it as Microsoft Word .doc file and create your own mail merge. (Click here for even more ideas for putting together your Expired Luxury Listing campaign) And If you’re using LUXVT to market your listings, it’s a great idea to include your LUXVT Marketing Presentation to offer sellers a world-class experience. Page 1Dear INSERT SELLER’S NAME, I’m sorry to see that your home at INSERT ADDRESS failed to sell when you listed it recently. I realize this must be a frustrating experience for you, and I wanted to offer a solution that can bring you better results. I believe my Luxury Home Marketing Program can generate more...

Today’s guest post comes from Regina P. Brown, Author, Realtor, Inspirational Speaker and National Trainer. In the high-end market, how much time does it take to acquire new sellers? What is your cost to attract buyers? What if you could spend less time generating leads because your clients are not only loyal, but recommend you to all their family and friends… that is every real estate agent’s dream! We work hard to “roll out the red carpet” and give each client a celebrity experience. We stay in touch and keep our brand in front of our past clients, that’s why we mail out calendars, right? We even touch bases quarterly and clarify that we expect to be their agent on their next transaction. But it’s all about us, the agents… no wonder some people don’t trust us! So, how can you provide real value to clients AFTER the...

High-end real estate clients are knowledgeable, discerning, and elusive. Gaining their trust and business requires more than a general marketing approach. Agents who learn this market and cultivate meaningful relationships can earn an impressive income. Discover the seven smart strategies that transform an ordinary agent into a luxury real estate agent with an ongoing stream of referrals. Always Dress for Success From stockbrokers to creatives, wealthy people want to work with reputable professionals. Look the part by dressing for success. Choose garments made from quality materials that fit correctly. Invest in classic business attire that effortlessly goes from the boardroom to dinner with clients. Wear appropriate attire during business hours. After hours, emulate the casual style of the local elite, such as khakis and a polo shirt at the golf course or a black-tie outfit at a charity ball. A luxury real estate agent should wear clothes that blend into the look...

Being a luxury real estate agent can be incredibly rewarding. Commissions are substantial, you rub shoulders with wealthy and influential people such as celebrities, high-profile entrepreneurs and Fortune 500 CXOs, and you make a name for yourself in the industry. This is why so many real estate professionals ask the question: How can I sell luxury real estate? This week we look at the strategies successful agents use on the luxury side of the market. Breaking into the luxury real estate market is far from easy. However, if you take the right tactical steps, you can certainly gain a foothold. Here are 8 Key Tips for Succeeding in Luxury Real Estate. Know your Audience like the Back of your Hand This is probably the most difficult part of being a successful luxury real estate agent. The demographic with which you deal is very different to the average buyer. Someone looking for a $5,000,000 home...

Facebook is no longer a little-known marketing strategy. In fact, it’s grown to become a behemoth platform for not only social interaction but also a place where users go to research and learn more before buying products they’re interested in. With the introduction of its Marketplace, Facebook is now a place businesses use to generate leads, increase sales, and raise awareness. This growing reliance on social networks to help grow businesses also relates to real estate. Over 90% of realtors already use social media — which means there are plenty of other agents competing for real estate leads on Facebook. Not sure where to begin? Here are four powerful ways to market through Facebook and get noticed by buyers. Whether users are scrolling through their News Feed or catching the latest Live video in their groups, user attention is divided. To make the most of the platform, agents today need to market through innovative methods...