Facebook advertising is an inexpensive, effective way to reach a highly targeted audience, so it’s no surprise that agents are starting to incorporate it into their marketing. But for agents working in upscale communities, courting high-wealth buyers and sellers, the stakes are high, and room for error is narrow. Keep reading to learn how you can use Facebook ads to attract and convert new listings.
How Facebook Ads Are Served
Ads are delivered through the Facebook audience network. This tool shows ads to targeted leads, both on Facebook and across thousands of popular apps and sites (Instagram, Spotify, WhatsApp, and more). As an advertiser, you can use the audience network’s targeting tools to define your ideal lead by location, interests, age, wealth, homeowner status, lifestyle, and more.
Defined targeting and broad reach make Facebook ads a powerful tool for agents looking to increase traffic, maximize exposure, and generate new leads. But there... Read More